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How did it start?
I have always been intrigued with mountain biking but have yet to really have the chance to take it seriously. When the pandemic came, this was when MTB really soared in popularity. Since my travel business was on hold, I decided to get myself a bike and give it a go. I loved it! Then my natural business instincts kicked
How did it start?
I have always been intrigued with mountain biking but have yet to really have the chance to take it seriously. When the pandemic came, this was when MTB really soared in popularity. Since my travel business was on hold, I decided to get myself a bike and give it a go. I loved it! Then my natural business instincts kicked in. I realized there were limited MTB shoes available locally, and the designs were also limited. That's when I spent countless days and nights researching, talking with friends and designers, and eventually with manufacturers. This was when SaltX was born. It didn't take long for local bikers to notice it, and soon enough, I made my first international sales.
When I started my shoe brand, I envisioned it not to be boring but something that would add flavor and overall X-factor to the one wearing it. Salt, being the universal flavor enhancer, was then my top choice; I then added X to represent the X factor or whatever the wearer envisions it to be. X also represents all models and designs coming out of the SaltX lot. X represents you. Hence the name SaltX.
One company can have different brands, each with different identities.
SaltX operates two separate brand identities, and this works perfectly for me. I started with the MTB shoes SaltXCycle® brand that has a loyal following and customers returning time and time again. I then created the SaltXLifestyle® brand to sell Street Fashion shoes and boots.
While the same product team designs and develops the products for both brands, the brand identities could not be more different. Each brand does its job of targeting completely separate market segments. My company has seen a way to develop two brands and enter two markets,
by cleverly thinking about what I produce
and how I can appeal to entirely different customers.
Quality should never be a compromise. No matter what you're looking for, we guarantee durability. We are committed to providing you styles that have quality built in and will last through the wear and tear of your day. If you want to add some flavor to your never ending adventures, SaltX will always be your best bet.
While shopping with us, we want you to be completely happy with the experience. If you have questions about us, our products, or even shipping, get in touch! We hope you continue to shop with us for many years to come.